Free Testimonial Release Form Online | Instant & Private

Testimonial Release Form

Business nameCustomer nameForm

TESTIMONIAL RELEASE FORM

BUSINESS: Business Name
CUSTOMER: Customer Name
DATE: 2026-05-15

I voluntarily give permission to Business Name to use my testimonial, name, and likeness in marketing materials including:

[ ] Website and blog
[ ] Social media
[ ] Email marketing
[ ] Advertising
[ ] Case studies

I certify that:
- My testimonial is truthful and accurate
- I have actually used Business Name's services
- I am not being compensated beyond products/services received
- I own all rights to my statements

I understand that Business Name may edit or modify my testimonial for clarity.

Signature: ____________________     Date: __________

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FAQ

Keywords

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How it works

A testimonial release form authorizes the use of a customer's or client's written review, quote, audio, or video testimonial in marketing materials. The Testimonial Release Form Template generates consent language aligned with FTC endorsement guidelines and state right of publicity requirements.

**FTC Endorsement Guides** The FTC's Guides Concerning Use of Endorsements and Testimonials (16 CFR Part 255) require: (1) Testimonials must be truthful and not misleading. (2) If results depicted are atypical, clear disclosure of typical results is required. (3) Material connections between endorsers and the brand must be disclosed (paid spokespersons, employees, people who received free products). The 2023 FTC rule updates add additional requirements for fake reviews and insider testimonials.

**Key release provisions** Full name, title, and company (for professional testimonials); description of the testimonial (verbatim quote, video, audio); right to edit (condense without changing meaning); permitted uses (website, social media, printed marketing, broadcast, advertising); right to use name, likeness, and company affiliation; disclosure of any compensation received; representation that the testimonial reflects genuine opinion.

**Editing limitations** The FTC prohibits editing testimonials in ways that create a materially different impression. You can condense for length, but cannot remove material context that would change the meaning. Always preserve the core factual claim.

**Video and audio testimonials** Require an additional media release granting rights to the recorded image and voice. Specify rights for the video separately from rights to the spoken content.

This tool generates a template. Review with a licensed marketing compliance attorney for regulated industries (healthcare, finance, supplements).

Frequently Asked Questions

What FTC rules apply to testimonials and endorsements?

FTC Endorsement Guides require: truthfulness (testimonials must reflect honest opinion), material connection disclosure (paid testimonials, free products, affiliates must be disclosed), and typical results disclosure (if testimonial claims results that aren't typical, you must say so: 'results not typical' or state typical results). Violations can result in FTC enforcement action against both the advertiser and the endorser. A testimonial release form documents the customer's consent; it doesn't create FTC compliance — the testimonial content must also comply.

Can I edit a customer testimonial?

Minor editing (correcting grammar, condensing) is acceptable if it doesn't change the meaning or create a false impression. Substantially changing a testimonial or cherry-picking quotes out of context to create a different impression than intended is deceptive. Before editing, ask: does this edited version still accurately represent what the person said and meant? Get re-approval for significant edits. The release form should specify whether you have the right to edit and the scope of permitted editing.

What is the difference between a testimonial and a review?

A review is typically posted by the customer on a third-party platform (Google, Yelp, Amazon) under their control. A testimonial is curated by the business — selected, formatted, and displayed on its own channels. Reviews are subject to platform rules; testimonials are subject to FTC rules when they're used in advertising. Soliciting reviews is generally fine (though platform rules vary); conditioning a positive review on receiving a discount is a violation of FTC rules and many platform policies.

How long is a testimonial release valid?

A perpetual, irrevocable release is standard for testimonial use — businesses need to use positive testimonials for as long as they remain relevant without seeking re-approval. Include perpetual, worldwide, royalty-free license language. Specify all media types: website, social media, email marketing, printed materials, video. The release should also confirm that the testimonial is based on the person's genuine experience and allows attribution (using their name and photo if applicable).