Gaming & Creator ToolsLive🔒 Private

Social Media Image Size Guide

Look up image size requirements for every major social platform. Free online size guide. No signup, 100% private, browser-based.

Instagram Post

1080x1080

Instagram Story

1080x1920

YouTube Thumbnail

1280x720

X Header

1500x500

LinkedIn Post

1200x627

Pinterest Pin

1000x1500

How it works

Every social media platform has multiple image format requirements — post, story, cover, thumbnail, ad — and these specs change when platforms update their apps. The Social Media Image Size Guide provides a single reference covering the current optimal dimensions for every major placement across Instagram, TikTok, YouTube, Twitter/X, Facebook, LinkedIn, and Pinterest.

Dimensions covered: Instagram: Feed Square (1080x1080), Feed Portrait (1080x1350), Feed Landscape (1080x566), Stories/Reels (1080x1920), Profile Photo (320x320 display, upload 180x180 minimum), Highlight Cover (1080x1920)

TikTok: Video (1080x1920), Profile Photo (200x200), Cover Image (1080x1920 center-cropped)

YouTube: Thumbnail (1280x720), Channel Art (2560x1440, safe zone 1546x423), Profile Photo (800x800), Community Post (1200x900)

Twitter/X: Post Image (1600x900 display, upload any aspect), Header Banner (1500x500), Profile Photo (400x400)

Facebook: Profile Photo (170x170), Cover Photo (851x315 desktop, 640x360 mobile), Post Image (1200x630), Story (1080x1920)

LinkedIn: Profile Photo (400x400), Background Image (1584x396), Post Image (1200x628), Company Logo (300x300)

Pinterest: Standard Pin (1000x1500), Square Pin (1000x1000), Infographic Pin (1000x3000), Story Pin (1080x1920)

The guide includes the safe zone margins for each format and the file size limits for images and videos.

Privacy: this is a static reference tool. No data is collected.

Frequently Asked Questions

What is the universal image size that works on all social media platforms?
There is no single universal size — each platform has different crop behaviours and display contexts. However, 1200×628px (1.91:1 landscape) is the most widely compatible size: it works as a LinkedIn post image, Twitter/X link preview card, Facebook post image, and Open Graph preview without cropping. For vertical content (Instagram/TikTok), 1080×1350px (4:5 portrait) is the most compatible — it works on Instagram feed, Pinterest, and LinkedIn without cropping.
What resolution should I export at for social media?
Export at 72–96 DPI (screen resolution) for social media — the high DPI (300 DPI) used for print is unnecessary and produces unnecessarily large file sizes. Pixel dimensions are what matter: export at the recommended pixel dimensions (e.g., 1080×1080 for an Instagram square) at 72 DPI. If your image looks blurry, increase the pixel dimensions — not the DPI.
Why does my image look cropped differently than expected after uploading?
Each platform has a display context (profile feed, share preview, mobile vs. desktop) that crops images differently. An image that looks fine in the upload preview may be cropped in the feed view. Always test by viewing your post as a visitor (not as the account owner) after uploading. For consistent results, design within the safe zone margins — typically the central 80% of the image width and 80% of the height.
What file format should I use — JPG, PNG, or WebP?
JPG: best for photographs (smallest file size for continuous-tone images, acceptable quality loss). PNG: best for graphics with text, logos, and images requiring transparency (lossless compression). WebP: newer format supported by all major platforms — 25–35% smaller than equivalent JPG or PNG at the same quality — use when your workflow supports it. Avoid PNG for photographs (unnecessarily large files) and avoid JPG for graphics with text (visible compression artifacts around letter edges).