SEO & MarketingLive🔒 Private

Schema Markup Generator

Generate schema.org JSON-LD markup for common page types. Free online schema generator. No signup, 100% private, browser-based.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "",
  "author": {
    "@type": "Person",
    "name": ""
  },
  "datePublished": "",
  "image": "",
  "publisher": {
    "@type": "Organization",
    "name": ""
  },
  "description": ""
}
</script>

How it works

Schema markup (structured data) is JSON-LD code placed in your page's <head> that tells search engines the type and properties of your content — enabling rich results like star ratings, FAQ accordions, recipe cards, event listings, and product prices directly in Google search results. The Schema Markup Generator produces valid JSON-LD for 15+ schema types from a guided form.

Schema types supported: - **Article / BlogPosting**: author, date published, headline, image — enables article rich result - **FAQPage**: question and answer pairs — enables the expandable FAQ accordion in search results - **HowTo**: tool name, step descriptions, estimated time — enables HowTo rich result with steps - **Product**: name, price, availability, rating, brand — enables product rich result with price - **LocalBusiness**: address, hours, phone, coordinates — enables the business Knowledge Panel - **Event**: name, date, location, ticket URL — enables event rich result - **Recipe**: name, ingredients, cook time, nutrition, rating — enables recipe card - **BreadcrumbList**: page hierarchy for breadcrumb display in search results - **WebSite**: site name and search action — enables sitelinks search box - **Person / Organization**: name, URL, social profiles — establishes entity disambiguation - **SoftwareApplication**: app name, OS, price, category — enables app rich result - **VideoObject**: video title, description, thumbnail, upload date — enables video rich result

How to use: 1. Select the schema type from the dropdown. 2. Fill in the required and optional fields — required fields are marked. 3. The JSON-LD block is generated and validated against Schema.org specification. 4. Copy the <script type="application/ld+json"> block and paste into your page's <head>. 5. Test using Google's Rich Results Test tool before deploying.

Common mistakes: using the wrong schema type (Product schema on a category page), incomplete required properties (Google requires price AND priceCurrency for Product), and embedding invalid URLs in the id field.

Privacy: all generation and validation runs in the browser. No data is transmitted.

Frequently Asked Questions

Does adding schema markup directly improve my search rankings?
Schema markup does not directly improve organic search rankings — it helps search engines understand your content more accurately and enables rich results (star ratings, FAQ accordions, event listings) in search results. Rich results improve click-through rate significantly (FAQ rich results increase CTR by 20–30% on average), and higher CTR is an indirect positive signal. The ranking benefit is indirect: better content understanding + higher CTR = more traffic = positive engagement signals.
What is the difference between JSON-LD, Microdata, and RDFa schema formats?
All three convey structured data to search engines, but JSON-LD is strongly recommended by Google and the most widely used. JSON-LD is placed in a <script> tag in the <head> and doesn't require modifying your HTML markup — easier to implement and update. Microdata requires adding attributes directly to HTML elements (itemscope, itemtype, itemprop) — harder to implement and maintain. RDFa is similar to Microdata but uses different attribute names — rarely used for modern SEO implementation.
Can I have multiple schema types on the same page?
Yes, and this is often correct. A recipe page might include Recipe schema plus BreadcrumbList schema plus WebPage schema. A product page might include Product schema, Review schema, FAQPage schema, and BreadcrumbList schema. Each schema block should be a separate <script type='application/ld+json'> element. Google processes each independently. Combining unrelated schema types (Product schema on a blog post) or contradicting schema (claiming to be both an Article and a Product) should be avoided.
How do I test if my schema markup is working in Google?
Use Google's Rich Results Test (search.google.com/test/rich-results) — paste your URL or code directly, and it shows which rich results your markup qualifies for and any errors. After deployment, check Google Search Console under Enhancements — each schema type has its own report showing valid items, warnings, and errors across your entire site. Rich results typically appear in search results 1–4 weeks after the structured data is first detected and validated by Googlebot.