How it works
A media kit is the document brands request when evaluating a sponsorship. Creators without a polished media kit lose deals to those with comparable audiences who have one. The Creator Media Kit Template Builder generates a complete, brand-ready media kit as a downloadable HTML page from your profile information, audience demographics, platform stats, and past collaboration examples.
Media kit sections generated: 1. Cover panel: photo, name, handle, tagline — first impression 2. About me: 3–5 sentence creator bio focused on content niche, not personal history 3. Audience demographics: age range, gender split, top locations — essential for brand targeting decisions 4. Platform statistics: follower count, average views, engagement rate, monthly reach per platform 5. Content examples: 3 embedded or image-linked samples of your best work 6. Partnership packages: 3 tiered offering options (Story mention / Feed Post / Full Campaign) with placeholder rates 7. Testimonials/past collaborations: placeholder for brand logos and quotes from past campaigns 8. Contact section: email, preferred contact method, booking link
How to use: 1. Fill in each section with your real data. 2. Upload or link your profile photo and content examples. 3. Preview the media kit in a professional layout. 4. Download as a self-contained HTML file — send as a link from your own domain, or save as PDF using your browser's Print to Save as PDF function.
Tip: update your media kit quarterly. Brands notice outdated stats (a "last updated 2023" kit signals inactivity).
Privacy: all data is processed in the browser. Nothing is transmitted.
Frequently Asked Questions
- Include only metrics you can verify and screenshot: follower count per platform, average views per video (not total channel views), engagement rate (likes+comments+saves divided by followers), average story views (for Instagram), email list size (if you have a newsletter), and monthly website visitors (if you have a website). Brands are increasingly sophisticated about verification — don't include projected or inflated numbers. For recent creators, include your growth rate ('grew from 0 to 8,000 followers in 4 months') as a signal of momentum.
- Most creators use rate ranges in media kits rather than fixed prices. Including rates: saves time by filtering out brands with budgets below your minimum and signals that you're experienced and professional. Not including rates: preserves flexibility to negotiate based on brief complexity, usage rights, and exclusivity. The most common approach at mid-tier scale is to include a rate range in the media kit with a note that exact pricing depends on deliverables — encouraging a conversation rather than a yes/no decision on price alone.
- Present the top 3 countries (with percentages), age range (e.g., '68% aged 25–34'), and gender split. For niche platforms, include income level or profession demographics if your analytics provide them (LinkedIn gives profession data; YouTube Analytics gives household income estimates for US audiences). Present demographics as visual icons or simple percentages — not tables. The goal is instant comprehension: the brand should understand in 5 seconds whether your audience matches their target customer.
- Two options: a downloadable PDF (attach to the pitch email or upload to Google Drive and share a link) or a live web page (hosted on your own domain). The web page option is more professional at scale — it always shows current stats and can't be shared as an outdated file. For the PDF option, ensure the file is under 5MB (a common email attachment limit) and the filename is professional: 'YourName_MediaKit_2025.pdf', not 'media kit FINAL v2.pdf'.