How it works
The FTC requires that all paid promotions, sponsorships, and affiliate relationships be clearly disclosed to audiences. Instagram, TikTok, and YouTube have added their own branded content tools — but blog posts, newsletters, and Twitter/X posts still require manually written disclosures. The Affiliate Link Disclosure Generator produces compliant disclosure text for any platform and placement, from a one-sentence post disclosure to a full blog post sidebar disclaimer.
Disclosure types generated: - One-line post disclosure (for social captions): "This post contains affiliate links. I earn a small commission if you purchase through these links, at no extra cost to you." - Blog post top-of-article disclosure: Full paragraph with explanation of what affiliate relationships are, which links in the post are affiliate links, and the editorial independence statement - Email newsletter disclosure: FTC-compliant text formatted for email footer or before a product mention - Sponsored content disclosure: differentiates between gifted product (no compensation) and paid partnership (compensation received) - YouTube description disclosure: placed in the first 125 characters for visibility in search results
How to use: 1. Select your platform and disclosure type. 2. Optionally add your name or brand name to personalise the text. 3. The disclosure text is generated — copy and insert at the specified position in your content.
FTC requirements: disclosures must be clear and conspicuous — placed before the affiliate link, not buried at the bottom. "#ad" or "#sponsored" alone are sufficient for social posts. For blog posts, the disclosure must appear before the first affiliate link in the content.
Privacy: all generation runs in the browser. No data is transmitted.
Frequently Asked Questions
- The FTC's minimum requirement is that the relationship be clearly and conspicuously disclosed — meaning it must be hard to miss. On Instagram and TikTok, '#ad' or '#sponsored' placed near the beginning of the caption (not buried after multiple hashtags) meets the minimum standard. The FTC has specifically stated that '#ad' at the end of a string of hashtags, below a 'more' fold, or in small print does not meet the conspicuous standard.
- Yes. FTC guidelines require disclosure if you received anything of value in exchange for creating or posting content — including free products, gifts, loans of products, event access, travel, or services. The disclosure should clarify the relationship: 'gifted by [Brand]' or 'Received this as a press sample' are appropriate disclosures that distinguish gifted from paid partnerships.
- An affiliate link disclosure indicates you receive a commission on purchases made through your link — the brand did not pay you upfront and the compensation is performance-based. A sponsored post disclosure indicates you received payment (or free product) to create the content — regardless of whether purchases occur. Both require disclosure, but the disclosure language differs: affiliate links say 'contains affiliate links, I earn a commission' while sponsored posts say 'paid partnership with [Brand]' or '#ad'.
- Yes. The FTC's guidance explicitly states that disclosures must appear before the affiliate link or sponsored content, not after. For blog posts, the disclosure must appear before the first mention of the product or the first affiliate link. A disclaimer in the website footer does not satisfy the disclosure requirement for individual posts.